From the age of 15, Alicia suffered with Psoriasis and began her search for relief. She saw volcanic mud at a home show and an idea was sparked. She and her husband, Matt, were selling retail products at the time and they wanted to sell something that meant something to them so they began researching skin treatments.
This blossomed into discovering the healing powers of the Dead Sea. They traveled as a family to Israel, along with another couple who were their business partners at the time. They experienced, first-hand the amazing properties of the Dead Sea minerals and the concept of Deluvia was born. They experienced such dramatic results that they decided to launch a Dead Sea product line. Since that time, this has developed further into a complete line of products further enhanced with organic Aloe Vera, along with other specialized ingredients beneficial to the skin.
The name Delúvia comes from the geology term “Diluvium” which are deposits formed by flooding waters, which seemed a fitting name for a product derived from pure minerals from the Dead Sea. The company originally began as a home business and quickly grew. Now, over a decade later, the corporate offices and manufacturing plant encompasses over 10,000 square feet.
The Delúvia Dead Sea Purifying Mud Mask quickly took off so the owners created a complimentary Dead Sea skincare line to use along with the mud to get even better results. With the desire to keep the line as pure as possible, further development was done to create the current paraben free, organic line.
We strive to use natural and organic ingredients to create quality products without fillers or preservatives. As a family business, we can take the time and care to keep our line of products as pure and natural as possible.
Alicia and Matt saw a need for a pure, cosmetics line that would compliment the Dead Sea skin care line. Naturally, they wanted it to be healthy for the skin without parabens, fillers or other chemicals that can be harmful to the skin. At the time there were very few natural cosmetics available. So they decided to expand the product line and create spa-quality mineral makeup that was made from nature, as well as provided excellent coverage while feeling light and gentle. The line was called “Demure”, from the original word, meaning an unassuming, natural makeup.